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Why Transparency is important (and difficult) and what we are doing about it.

As the volatile commodity price for coffee continues to hover at historically low levels, many industry leaders have recognised that we need to increase transparency in the coffee chain. While different parties have taken different approaches to transparency, the ultimate goal is to ensure sustainable prices are paid to coffee-producing communities. Melbourne Coffee Merchants is joining a growing group of concerned and committed importers and roasters, hoping that by contributing to this conversation we will be part of a movement that holds the industry to a higher standard. In this post, we explore why transparency is important (and why it’s hard), and what we are doing to build a more sustainable future for coffee.